Last year Mr. Reznor produced and bankrolled an album for the socially conscious hip-hop poet Saul Williams.
At the time he called the project a failure, but he has reconsidered. The numbers of the people that paid for that record, versus the people that paid for his last record, were greater, he said. He made infinitely more money from that record than he did from his other one. It increased his name value probably tenfold. At the end of the day, counting free downloads, it was probably five or six or seven times higher than the amount sold on his last record. I dont know how you could look at that as a failure.